Readings 
MARKETING COMES TO THE ART CLUB(0)
July 17, 2010 —
Making artwork is only the beginning, for those who want to have their work shown, seen, remembered, written about, collected, and promoted — and for better or worse, self-promotion is an essential tool for professional artists. Though Alyson B. Stanfield’s book has the look and feel of a marketing text, she keeps her artistic street cred by anticipating a typical artist’s response to that world of marketing and business. “I’d Rather Be in the Studio!” is full of ways to counteract your own worst excuses that may be blocking the way to success.
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ARTISTS ARE NOT NON-PROFIT ENTITIES
Tess Jones reviews “The Artist’s Guide to Public Art: How to Find and Win Commissions,” a book by Lynn Basa on how to make a living wage from being an artist, with advice that applies to more freelance endeavors than just artists doing public projects.
LEGALESE WITH EASE
Filled with legalese, behind a simple cover without a picture, The Artist-Gallery Partnership by Tad Crawford and Susan Mellon does not seem to be trying to attract either partner. Its content, however, provides some answers and guidance to the frustrating questions gallery owners and artists encounter in the business realm: How does one actually make [...]